From Joe’s career
Alhisn BigTime Studios
Built and commissioned an ARRI-certified large-scale virtual production studio: ten render servers driving a vast curved canvas of Ruby 2.3c LED.
Morph / Founder
Led by Joe Loe.
Software engineer, technical artist and virtual production supervisor.
Joe has more than twenty years in technology, and has spent most of the last decade making real-time systems behave under pressure. He started out as a software engineer on live events for sport, film and corporate clients, building the World Athletics live-graphics control system used at more than ten championships, before moving into virtual production as a senior technical artist on the ARRI x CT stage in London.
Since then he has supervised more than 25 virtual production shoots, led technology for a virtual production studio, built LED volumes for film and television, and commissioned a large-scale studio in Riyadh. He supervises the shoot, writes the tools, and speaks both languages on set: the director’s and the render node’s.
Joe holds a BSc (Hons) in Computer Science (Games) from the University of Brighton. He’s based in Brighton and works regularly in Riyadh. He’s an early adopter of agentic AI and generative tools, and straight with clients about where they don’t belong.
Toolkit
- Unreal Engine
- nDisplay
- Pixera
- Vicon tracking
- DMX and pixel mapping
- Motion control (Bolt)
- Render clusters and networking
- C# and .NET
- Python
- TypeScript and React
- Blender
- Gaussian splats and NeRF
- LLM and generative pipelines
From Joe’s career
Morph is new. The experience isn’t.
Selected productions Joe Loe has supervised, built or operated in staff and freelance roles. The credits and awards belong to the productions and the companies that delivered them; the hands-on work is his.
All from Joe Loe’s career before Morph was founded. Awards and records belong to the productions.
From Joe’s career
7Dogs
Integrated a custom motion-control rig with the LED volume for the film’s driving sequences.
The production set two Guinness World Records: the largest film stunt explosion, and the most high explosives detonated in a single film take.
From Joe’s career
The Chemical Brothers: ‘Live Again’
Virtual production supervision on the ARRI x CT stage for the promo directed by DOM&NIC.
The production won the British Arrows 2024 Craft Gold for Innovative Use of Realtime 3D.
From Joe’s career
Rapture
A driving sequence through a burning forest, rendered as high-fidelity 2D plates from Unreal and nDisplay. Joe pioneered pixel-mapping the new MBS Pixel Brute, driving hard and soft light for fire, embers and sunlight straight from the playback.
From Joe’s career
Believe Me
2D playback integrated with DMX lighting fixtures, so the practical light followed the plates. The production was featured in British Cinematographer.
Forty-three more credits on the call sheet.
Open the call sheetJoe’s career in numbers
Moments that had to work.
The numbers behind the founder, and the full call sheet they come from.
- Years in technology
- 20+
- Productions delivered
- 45+
- Virtual production shoots supervised
- 25+
- Guinness World Records, production credit on 7Dogs
- 2×
- British Arrows Craft Gold, production credit on ‘Live Again’
- 1×
Figures and awards relate to Joe Loe’s career before he founded Morph. Awards and records belong to the productions. Morph Interactive Media Limited was incorporated on 29 September 2026.
The call sheet
48 credits from Joe’s career, newest first.
| Event | Year | Production | Joe’s role |
|---|---|---|---|
| 001 | 2026 | Reef, advert featuring Karim Benzema | Built the Riyadh skyline in Blender and Unreal Engine; VP supervisor and operator with Vicon tracking |
| 002 | 2026 | Gucci, advert featuring Georgina Rodríguez | VP supervisor and Unreal operator: Vicon tracking, techvis and live art direction |
| 003 | 2025 | Believe Me, ITV true-crime drama | VP supervisor: 2D playback integrated with DMX lighting |
| 004 | 2025 | Joy Awards, Riyadh | VP supervisor, Unreal operator and content creator |
| 005 | 2025 | Riyadh Air, inflight safety video | VP supervisor, operating Unreal Engine and Pixera |
| 006 | 2025 | Rapture, TV thriller | Built the LED volume; VP supervisor; pixel-mapped the MBS Pixel Brute from the playback |
| 007 | 2025 | Final Pixel VP Academy | VP supervisor for the academy’s LED volume training |
| 008 | 2025 | 7Dogs, feature film, Riyadh | VP supervisor; integrated a custom motion-control rig for the driving sequences |
| 009 | 2025 | Alhisn BigTime Studios, Riyadh | Built and commissioned the studio: ten render servers and a curved Ruby 2.3c LED canvas |
| 010 | 2024 | Unlimit, global campaign | Content creator and VP supervisor |
| 011 | 2024 | Unity Unite Barcelona | Live event operator |
| 012 | 2024 | World Athletics U20 Championships, Lima | Event crew |
| 013 | 2024 | Nokia, advert (under NDA) | Systems engineer |
| 014 | 2024 | Brockwell Live, London | LED playback |
| 015 | 2024 | Sir Kenneth Branagh short film | VP supervisor at the ARRI stage |
| 016 | 2024 | Ulster University Brainbar | Virtual production talk |
| 017 | 2024 | Mastercard | VP operator and motion-control supervisor: 2.5D plates matched to a Bolt rig |
| 018 | 2024 | Riyadh promotional film | VP supervisor for the Unreal content on a curved LED volume |
| 019 | 2023 | ScreenSkills x Final Pixel VP training | VP supervisor and trainer on the LED volume |
| 020 | 2021, 2023 | ARRI & Friends | Hosted Unreal Engine and nDisplay sessions and demos with ARRI camera workflows |
| 021 | 2023 | The Chemical Brothers, ‘Live Again’ | VP supervisor on the ARRI x CT stage |
| 022 | 2023 | Amazon, studio VP advert | Unreal and nDisplay operation; asset optimisation for real-time playback |
| 023 | 2023 | Scotch whisky immersive installation | Helped create and optimise the VR previs |
| 024 | 2023 | GhostFrame VP shoot (title under NDA) | Configured the nDisplay cluster for GhostFrame alternate camera frustums |
| 025 | 2022 | COP27 presentation | nDisplay, Photon, audio and sync operation |
| 026 | 2022 | Volvo, AR safety demo | Six-node cluster sync, camera tracking, AR compositing and particle simulations |
| 027 | 2022 | Coldplay, Expo 2020 Dubai | Virtual production stage work |
| 028 | 2021 | Sky, VP innovation demo with DNEG and Dimension | nDisplay and Photon operation; asset and server optimisation |
| 029 | 2020 | Google Home, MWC exhibit | Show sync across 20 phones, tablets, TVs and Nest devices with Photon and Pixilabs |
| 030 | 2019 | Doha 2019, Khalifa International Stadium VR previs | Built the VR previs and its back-end systems; it helped secure a multi-million-pound contract |
| 031 | 2018 | Ryder Cup and ATP scoreboards | On-course scoreboards and LED display graphics with a C# and .NET control application |
| 032 | Multi-year | World Athletics, live-graphics control system | Sole developer of the scoreboard and graphics control system (WPF, ODF data), used at more than ten championships |
| 033 | Year not listed | Spies in Disguise, VP shoot | Unreal, nDisplay and Photon across a multi-node cluster on the ARRI x CT stage |
| 034 | Year not listed | Framestore, Flite VP short film | Unreal, nDisplay and Photon operation; Perforce and performance monitoring |
| 035 | Year not listed | Framestore, Polestar advert | Unreal, nDisplay and Photon operation; Perforce and performance monitoring |
| 036 | Year not listed | APA ‘Future of Advertising’ | LED volume showcase: nDisplay, Photon, audio and sync operation |
| 037 | Year not listed | Dark X Light, Honda NSX demo | Unreal and nDisplay with ARRI digital doubles and DMX, in real time |
| 038 | Year not listed | Epic Games, directors’ week demo | Unreal Engine, nDisplay, Christie Spyder X80 and Photon |
| 039 | Year not listed | Dear Evan Hansen, live event | LED screen content and show operation |
| 040 | Year not listed | Queen Mary, event venue previs | Real-time Unreal previs of the venue: staging, lighting and table layouts |
| 041 | Year not listed | Deloitte keynote | nDisplay, Photon, audio and sync; AR graphics controlled from a remote web app |
| 042 | Year not listed | G7 Summit | Digital signage and LAN presentation sync |
| 043 | Year not listed | Media Freedom Coalition | Digital signage, presentation sync and social-feed integrations on Azure |
| 044 | Year not listed | Cisco Live | Digital signage and LAN presentation sync |
| 045 | Year not listed | Gartner | Digital signage and LAN presentation sync |
| 046 | Year not listed | VMware | Digital signage and presentation sync |
| 047 | Year not listed | McDonald’s AGM | Digital signage and presentation sync |
| 048 | Year not listed | Workday Rising | Digital signage for welcome and wayfinding screens |
Showing 15 of 48 credits
Joe’s credits include productions for Warner Bros., ITV, Gucci, Coldplay, The Chemical Brothers, Mastercard, Google, Amazon, Sky, Volvo, Riyadh Air, Framestore, Epic Games, ARRI, Deloitte, Cisco, Gartner, McDonald’s, World Athletics.
Names are listed for identification only and belong to their owners. No endorsement is implied.